For that purpose, there are two ways: virtual staging and traditional (actual staging).
Traditional Staging is done by a professional staging agency or a stager that stages the house before putting it as a listing. These agencies work with furniture companies because all of the houses must be furnished in order to reveal the potential of the future home. These stagers work hard to emphasize the best features and the job involves a lot of planning, designing and replacing so that the house gets the welcoming look and feel authentic as much as possible.
Virtual Staging is usually used for staging vacant spaces and for a fast promotion on the Internet because it offers opportunities for potential buyers to see the potential of the home with only one click on the Internet. It involves digitally furnishing a vacant room – from sofas, beds, chairs, cupboards, consoles to decorative details like lighting fixtures, accent pieces, ornaments etc. by a virtual staging designer or agency. The reason to use virtual furniture staging is very simple – it helps the buyer see the hidden opportunities the place offers and to avoid underestimating the place because of a wrong wall colour or a particular furniture layout.
When we compare the two of them, we can see how different they are. Of course, both of them have their advantages and disadvantages, but speaking in terms of money, time and energy saving, one of the two is much more convenient.
Virtual staging is just a digitally made photo and visual representation of the vacant space of the home that is selling. The traditional staging is the tangible and authentic representation of the property. Obviously, nothing can beat the real thing. But when it comes to other advantages of the ease of access and presentation, virtual staging wins hands down. The majority of people beging searching for their new home on the internet, where virtual staging is the king. In no time, they can quickly see the property and mark it as interesting. Then come back to it over and over again, if it need be, all at no cost and in no time.
Not only this, but virtual staging is much less expensive than traditional staging. In fact, it is estimated that it is cheaper by about 95% than the traditional staging. You pay for the service per photo and usually, the price is from 30$ and above depending on the virtual agency’s policy. On the other hand, traditional staging can cost you thousands of dollars every month because you need to bring real furniture inside the house and pay for its renting.
Time and Energy
In terms of time and energy saving, virtual staging again comes before the traditional staging. Actually, you don’t waste time or energy when hiring a virtual staging designer, because you can do that from the comfort of your office via the Internet. And just in a day or two, you will get the digital photos ready for showing or putting them on a website. With traditional staging is not that simple, you have to be present while the staging is done so you can make sure everything goes according to the plan. .
The bottom line
Bottom line is that virtual staging can really show the potential of the home you are selling, as you can have the property designed in different styles to fit your potential buyers’ preferences. Not to mention that it is important to be stated that the photos you are presenting are, in fact, digitally done and the buyer won’t get the furniture and everything else that is shown on the pictures.
Guest post by Hannah Derby, Economics major and an enthusiast of the hot trends in the global industry.
Site last updated: 26. January 2021